Internet marketing consultancy
Marketing that compounds, measured honestly
We are an independent internet marketing consultancy. We fix what is broken, prioritize what actually moves revenue, and report against numbers you can audit — including when something we recommended did not work.
12integrated service lines
4 phasesdiagnose → prioritize → execute → measure
0guaranteed rankings or traffic numbers
Most marketing spend does not compound. Here is why.
The dominant failure mode in internet marketing is not bad execution. It is activity without a mechanism. Teams publish, advertise, post and optimize — and twelve months later they cannot say which of those things produced a customer. Without a mechanism, budget becomes a matter of opinion, and opinion loses to whoever argues hardest in the budget meeting.
We start by fixing the mechanism, then the activity. That order matters more than any tactic we could name.
Activity reported as outcome
"50 blog posts published" and "10,000 impressions" are outputs. They are not revenue, and reporting them as such is how budgets get wasted for years without anyone noticing.Channels chosen by familiarity
The channel a team already understands gets the budget, regardless of whether it can ever work for that business at that margin.No AI visibility considered
A large share of buying research now happens inside AI answers. If you are not a citable source there, you are invisible to a growing part of the consideration phase.What we do
Twelve service lines, but they are not twelve separate businesses. They are one system: earn attention, convert it, keep the customer, and prove it worked.
SEO Consulting
Full-funnel search strategy: technical health, topical authority, digital PR and AI visibility. The compounding channel.AI Search Optimization
Generative Engine Optimization — getting cited inside AI Overviews, ChatGPT Search and Perplexity answers, not just ranked.Technical SEO
Crawlability, indexation, Core Web Vitals and site architecture. The unglamorous work that unblocks everything else.Paid Search (PPC)
Google Ads and Microsoft Ads built around contribution margin, not vanity conversions. Structured for profit.Paid Social
Meta, LinkedIn and TikTok campaigns where creative is the main lever and incrementality is the measure.Conversion Rate Optimization
Fixing what happens after the click. Usually the cheapest growth available to you, and almost always the most neglected.Content Marketing
Topic authority and information gain rather than volume. Built to be cited by search engines and AI systems.Email & Lifecycle Marketing
Deliverability, segmentation and lifecycle flows. Usually the highest-margin revenue you already own.Analytics & Tracking
GA4, server-side tagging and consent mode, set up so decisions can actually be made from the data.Local SEO
Google Business Profile, local pack visibility, reviews and location strategy for businesses that sell nearby.Ecommerce Marketing
Category pages, product schema, feeds and retention — built around margin and repeat rate, not traffic.Marketing Automation
Lead scoring, lifecycle sequences and CRM hygiene that increase revenue rather than inbox volume.100%Independent. No reseller margins, no media buying incentives baked in.
12Service lines, one integrated strategy behind them.
2026AI search visibility treated as part of SEO, not a separate fad.
30 minThe free first call. No deck, no obligation.
How an engagement actually runs
Every engagement follows the same four phases. The timeline varies; the order does not. Skipping straight to tactics without a baseline is the single most common way marketing budgets are wasted.
Diagnose
We measure the starting position properly — analytics accuracy, technical health, competitive set, and what the numbers actually mean. You get a written diagnosis whether or not you continue with us.Prioritize
We rank every opportunity by expected impact against effort and cost, then cut the list down to what can realistically be done this quarter. Most audits produce fewer priorities than clients expect. That is the point.Execute
Either we implement or your team does, agreed in writing. If your team implements, you get the specification detailed enough that an in-house marketer can execute it without calling us for every decision.Measure
We report against the baseline we captured in phase one, and we say plainly when something did not work. The report leads with what changed, not with what we did.Why AI search is part of SEO now, not a separate discipline
Google's own guidance is that optimising for generative AI search is still SEO, and that the same fundamentals apply. That is correct, and it is also incomplete. The practical change is in how content gets selected for citation.
A classic search engine ranks links. An AI answer engine retrieves passages and synthesises an answer, then cites a small number of sources. That changes what "good content" means in three specific ways.
- Passages must stand alone. Each section should fully answer its own heading without relying on the section above it. Anything phrased as "as mentioned above" cannot be extracted and cited correctly.
- Evidence beats assertion. The 2024 GEO research by Aggarwal and colleagues at Princeton and IIT Delhi found that adding quotations, statistics and source citations raised generative visibility by around 41%, 33% and 28% respectively, while keyword stuffing reduced it.
- Branded mentions correlate more strongly than links. Ahrefs' study of 75,000 brands found a 0.664 correlation between branded web mentions and AI Overview appearances, against 0.326 for Domain Rating.
None of this requires special files or secret markup. It requires writing that is genuinely extractable, evidence-dense and clear about entities. We cover the mechanics in AI search optimization and the evidence in the AI Overviews guide.
Industries we work in
The mechanics of internet marketing are universal. What differs is the conversion economics, the buying cycle and what a good result looks like. These are the sectors where we know that economics well enough to be useful on day one.
B2B
Long cycles, buying committees and pipeline attribution — measuring what actually matters to finance.SaaS
Product-led and sales-led motions, trial conversion, churn-aware marketing and comparison pages.Ecommerce
Margin-aware acquisition, average order value and repeat rate as the profit levers.Local Business
Google Business Profile, reviews, call tracking and the local pack.Professional Services
Expertise as the product: author authority, E-E-A-T and high-ticket conversion.Healthcare
Trust, compliance and local intent — marketing that stays on the right side of the line.Real Estate
Portal-dominated markets, lead speed and the speed-to-lead truth.Nonprofit
Donor journeys, recurring giving and earned media — where vanity metrics do real damage.Free resources
Everything below is free, complete and usable without giving us your email address. If you would rather just fix things yourself, start with the audit checklist.
How to Appear in Google AI Overviews
What AI Overviews are, where they appear, why they cut click-through, and the tactics with actual evidence behind them.What is llms.txt?
The community spec for AI discovery — what it is, what it is not, and Google's official position on whether you need it.The Complete SEO Audit Checklist
A 50-point checklist across technical, on-page, content, performance, AI visibility and measurement. Free to use.Keyword Research in 2026
Intent-first keyword research, topic clusters and finding the queries AI assistants actually receive.Core Web Vitals in 2026
LCP, INP and CLS — what the thresholds are, what causes failures, and how much they really matter.Schema Markup: A Practical Guide
Which structured data types matter, correct JSON-LD examples, and the mistakes that cause manual actions.How to tell whether a marketing consultancy is any good
Four questions, asked in the first call, will tell you more than any case study on their website.
- "What is my conversion rate, and how do you know?" If they cannot answer within a sentence, they have not measured your business.
- "What will you remove, not add?" Good consultants cut. A plan that only adds channels is a plan that has not been prioritized.
- "What happens if this does not work?" The answer should involve measurement and honesty, not a guarantee.
- "Show me a report you gave a client that went badly." If every engagement is a success story, the reporting is curated.
We have written more on this in how to choose a marketing agency.