Resources
Free guides you can act on without us
Thirteen complete resources covering search, AI visibility, performance, analytics, budgets and how to evaluate an agency. No download gate, no email required.
AI search and visibility
SEO fundamentals
The Complete SEO Audit Checklist
Fifty checks across technical, on-page, content, performance, AI visibility and measurement. Free to use, no email required.Keyword Research in 2026
Intent-first research, topic clusters, and finding the queries AI assistants actually receive.Core Web Vitals in 2026
LCP, INP and CLS explained with correct thresholds, causes, fixes and an honest view of how much they affect rankings.Schema Markup: A Practical Guide
The structured data types that matter, correct JSON-LD, and the mistakes that trigger manual actions.Analytics and measurement
Paid media and budget
Buying and strategy
Website fundamentals
What Are Domain Names?
What a domain name is, how it works, why the choice affects SEO, authority and brand recognition over time.Which resource should you start with?
If you are not sure where to begin, this is the shortest possible route to knowing whether your marketing has a problem and where it is.
- Run the SEO audit checklist against your own site. It takes about ninety minutes and will find the obvious problems.
- Check what AI assistants currently say when asked about your category. Ask four or five of them the questions your customers ask. Note who gets cited. This takes ten minutes and is genuinely uncomfortable if nobody mentions you.
- Compare your numbers against indicative benchmarks for your business model — carefully, and remembering that a benchmark is context rather than a target.
- Work out your break-even acquisition cost. Most businesses discover they do not know this number, which makes every budget discussion abstract.
- Only then decide whether you need help, and with what.